Featured Articles

AMD SVP John Byrne named turnaround exec of the year

AMD SVP John Byrne named turnaround exec of the year

Director of AMD’s PR Chris Hook has tweeted and confirmed later in a conversation with Fudzilla that John Byrne, Senior Vice…

More...
Shield Tablet 8 launching on Tuesday July 22nd

Shield Tablet 8 launching on Tuesday July 22nd

We knew the date for a while but as of right now we can confirm that Nvidia’s new Shield Tablet 8,…

More...
AMD confirms 20nm in 2015

AMD confirms 20nm in 2015

Lisa Su, Senior Vice President and Chief Operating Officer, AMD, has confirmed what we told you back in May 2014 – …

More...
AMD reports loss, shares tumble

AMD reports loss, shares tumble

AMD’s debt load is causing huge problems for the chipmaker -- this quarter it had another substantial loss. The tame Apple Press…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 19 July 2007 18:01

Ashton Kutcher is creative director for Ooma

Written by David Stellmack

Image

We never knew that he was into VOIP


Ashton Kutcher is the creative director for a new startup company called Ooma. With $27 million in funding, this is not your typical VoIP company. Ooma is using a peer-to-peer model much like Skype, but the real catch is that after you pay Ooma's one-time fee of $399, all domestic and long distance calling is free.

The ‘viral style’ marketing campaign known as code name "White Rabbit," as well as the company logo, was said to be designed by Kutcher. Plans call for Ooma to give away the first 2,000 Ooma boxes in trade for trying the service. This is where the ‘viral style’ marketing campaign takes over. Ooma hopes that these initial 2,000 boxes will start a buzz to create demand; it is also necessary to ‘seed’ the devices in order to make this peer-to-peer network work so that users will be able to complete calls.

With rival VoIP provider Sun Rocket closing its doors and other VoIP providers struggling to survive, $399 is quite a chunk of cash for the average VoIP user to invest in something that might not be around very long. While some of the innovation that Ooma is bringing to the table is interesting, it is going to be a tough uphill battle for this company to gain a foothold.
Last modified on Thursday, 19 July 2007 18:55

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments