Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 19 July 2007 18:01

Ashton Kutcher is creative director for Ooma

Written by David Stellmack

Image

We never knew that he was into VOIP


Ashton Kutcher is the creative director for a new startup company called Ooma. With $27 million in funding, this is not your typical VoIP company. Ooma is using a peer-to-peer model much like Skype, but the real catch is that after you pay Ooma's one-time fee of $399, all domestic and long distance calling is free.

The ‘viral style’ marketing campaign known as code name "White Rabbit," as well as the company logo, was said to be designed by Kutcher. Plans call for Ooma to give away the first 2,000 Ooma boxes in trade for trying the service. This is where the ‘viral style’ marketing campaign takes over. Ooma hopes that these initial 2,000 boxes will start a buzz to create demand; it is also necessary to ‘seed’ the devices in order to make this peer-to-peer network work so that users will be able to complete calls.

With rival VoIP provider Sun Rocket closing its doors and other VoIP providers struggling to survive, $399 is quite a chunk of cash for the average VoIP user to invest in something that might not be around very long. While some of the innovation that Ooma is bringing to the table is interesting, it is going to be a tough uphill battle for this company to gain a foothold.
Last modified on Thursday, 19 July 2007 18:55

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments