Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 01 August 2007 15:31

Intel in hot water over offensive ad

Written by Nermin Hajdarbegovic

Image

The race is on

 

Over the years we've seen loads of lousy IT ads and campaigns. Intel's Core2Duo ad goes to show that you can indeed go from bad to worse.

In the ad, a caucasian IT manager is standing in the midde of his office realm with his arms crossed and a big silly grin on his face, while six black athletes are crouched, as if waiting for a track race to start. In fact, it's just one guy, photoshoped, but that's not the issue.

Some people think the "athletes" look as if they're bowing to the white guy, and who could blame them.

"Multiply computing performance and maximize the power of your employees", says Intel. We just say it's a lousy and offensive ad. It was probably unintentional, but it ended up the way it did and, even worse, it was published.

I'd like to see the person who approved this horrible thing, that is if they're not too busy packing their stuff into a small cardboard box as we speak.

Check it out, here.

Last modified on Wednesday, 01 August 2007 17:23

Nermin Hajdarbegovic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments