Featured Articles

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

We wanted to learn a bit more about Qualcomm's plans for wearables and it turns out that the company believes its…

More...
Qualcomm sampling 20nm Snapdragon 810

Qualcomm sampling 20nm Snapdragon 810

We had a chance to talk to Michelle Leyden-Li, Senior Director of Marketing, QCT at Qualcomm and get an update on…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 31 July 2007 11:00

All ATI margins for VGA are in the toilet

Written by Fuad Abazovic

Image

So claim the AIBs


Our colleagues at the Inquirer found out that ATI's partners are happy with the HD 2000 series and we wanted to find the other side of the coin. The original INQ story is here.

It turns out that the margins that ATI's partners are making from these cards are "around 5 percent" in the mid range segment and that for a while "All ATI margins for VGA are in the toilet".

It is getting very difficult to survive on such money and five percent of the total price is an average mid range margin. 

In the high end they earn a bit more, but most of ATI DirectX 10 sales these days are 2400 and 2600 cards.

Life is tough and margins are good and we would not be surprised if ATI gains market share with the HD 2000 series, but it reports bad financial sales numbers and they are not earning as much money on the chips as Nvidia does.

Last modified on Tuesday, 31 July 2007 14:39
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments