Believe it or not, we think much of it is

Keeping it cheap and cheerful



A7 SoC, thinnest and lightest in class

ZTE, Huawei, Lenovo, OPPO

First device showcased

Another chip-slap from Chandrasekher

An attempt to leverage the power of the A7



Apple still got there first



The new fruity flagship



64-bit chip for iPhone 5S and iOS 7