Because they are so damn hip
The fruity cargo cult Apple has decide that the world needs fashion advice from the spotty, tee-shirt wearing "genii" who populate its modern cathedrals to consumer shallowness.
Pasta La Vista baby
Italian coppers have enough evidence to charge the fruity cargo cult Apple with tax evasion.
Technical issues or soft demand?
A nasty rumour about the Apple Watch simply refuses to die, and now there’s a bit more info on Apple’s smartwatch blues.
Lost the business case
Fruity cargo cult Apple has decided that Microsoft's venerable Windows 7 needs to be expelled from its walled garden of earthly delights.
It might be back from the dead this time
Chipzilla has launched its latest campaign to get back into the mobile market, and this time it might just get away with it.
Now you can see into its world
Fruity cargo cult Apple's grip on reality has always been somewhat tentative, but now its genii are apparently working out a way of copying Google, Microsoft and VR by creating artificial reality specs.
New Survey dismisses default setting people
People who use Internet Explorer are more likely to be rubbish at their jobs, according to a new survey.
Only greenbacks in the Land of the Fee
It seems that the artificial hype generated by the Tame Apple Press about Apple Pay is failing to interest the man on the street.
Breaking investment rules
While some financial fund-holders are flogging their Apple shares, those who remain are increasingly getting slammed for not seeing the writing on the wall.