Because they are so damn hip
The fruity cargo cult Apple has decide that the world needs fashion advice from the spotty, tee-shirt wearing "genii" who populate its modern cathedrals to consumer shallowness.
May elect to install special safes in Apple Stores
Apple is said to have some security concerns about the new Apple Watch. The new gold Apple Watch could sell for as much as $5K and up and that isn't small money at all.
Vapourware interest has peaked
It appears that Apple waited too long and relied too much on the press to keep interest in its iWatch vapourware product going.
iWatch still vapourware
About as useful as a course of leeches
Third party devs on board
Apple invites fashion pubs to presser
Will be ready in time for Apple's smart TV
It will have multiple designs