Published in News

Google boss wades into Big Content

by on17 April 2012



Entertainment industry shooting itself in the foot


Google boss Sergey Brin said that Big Content is "shooting themselves in the foot by pushing anti-piracy legislation.

Brin said that the Stop Online Piracy Act and the Protect IP Act that Hollywood has been lobbying for would have led to the US using the same technology and approach it has slammed China and Iran for using.
Talking to the Guardian newspaper Brin said that the entertainment industry was clueless and could not understand that users will continue to download pirated content as long as it is easier to acquire and use than legitimately obtained material.

He said that when you go on a pirate website, you choose what you like, it downloads to the device of your choice and it will just work, he said. That meant that you did not have to jump through hoops to buy legitimate content.  The walls created by Big Content  are disincentives for people to buy, he said.

Brin added that there are "very powerful forces that have lined up against the open internet on all sides and around the world. I am more worried than I have been in the past ... it's scary."

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