Published in News

IDC talks up Apple’s PC business

by on09 October 2014

Claims it is the fifth largest manufacturer

IDC for some reason feel the need to make some specular claims about Apple’s PC business.

Now for those who came in late Apple does make PCs and they are jolly popular amongst media companies which have limited technical knowledge and lots of money to spend on things that might look the part.

Now IDC estimates that the company jumped to 6.3 percent market share in the third quarter of the year, making it the fifth-largest PC builder worldwide.

Why this would be the case, it did not explain, in fact it has not managed this feat in decades and has very few products in the market place, in comparison to the old days when it really was interested in this sector.

It is no threat to Lenovo (20 percent), HP (18.8 percent) and Dell (13.3 percent), but IDC believes that a combination of slight price cuts and improved demand in "mature" markets like North America have helped it grow in a computer market that's still shrinking.

Of course, saner minds disagree with rumours of Apple’s growth. Gartner said that ASUS has the fifth-place spot with 7.3 percent, and that Apple only sits in the top five in the US where knowledge of IT is always trumped by marketing.

The truth is that Gartner and IDC don't have official shipping numbers from everyone, and basically it is just guess work. Apple will be posting its fiscal results and real shipping numbers in a couple of weeks so we will know for sure.

 

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