Popular beat combo singer, Bono has said sorry to iTunes users who objected to receiving an automatic download of the Irish rock group's latest album in September in conjunction with the launch of new Apple iPhones.

The release of the band's 11-track "Songs of Innocence" free into an estimated 500 million iTunes accounts was a classic case of a publicity stunt backfiring, when thousands of users complained they did not want the album and that it took up precious storage space.

Harriet Madeline Jobson asked him publically can you please never release an album on iTunes that automatically downloads to peoples' playlists ever again?

"Oops, I'm sorry about that," Bono said in a video interview with the band posted on Facebook, in which U2 responded to questions posed by Facebook users. "I had this beautiful idea and we kind of got carried away with ourselves.”

"Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self promotion and deep fear that these songs that we poured our life into over the last few years mightn't be heard,” he said.

Bono has become a strong defender of Apple lately. He even claimed that not allowing Apple to pay much tax in the EU had been good for Ireland. Something that the EU and now the Irish Finance ministry disagree with.