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Apple retreats before Swift reaction

by on22 June 2015


Refused to pay the piper

Apple has suffered a humiliating retreat at the hands of the popular beat combo artist Taylor Swift.

Apple had a cunning plan which involved people paying shedloads for its super cool music streaming service and the artists would do it for thrill of giving the cargo cult money.
Apple was surprised when Swift had a problem with that as it believed that everyone in the entertainment business was happy to give it lots of money.

Swift said she would hold back her latest hit album "1989" from the service.

She found Apple's policy of not paying artists during free trial "shocking and disappointing" as it would hurt young artists just starting out.

Apple senior vice president Eddy Cue announced the change of heart through Twitter (@cue).

"We hear you @taylorswift13 and indie artists. Love, Apple," Cue tweeted.

Swift, 25 said that she was elated and relieved. After all there cannot be too many 25 year olds who get Apple to actually see common sense.

Swift has fought with music streaming services before. She pulled her entire catalogue of music from online streaming platform Spotify last November and refused to offer "1989" on streaming services, saying the business had shrunk the numbers of paid album sales drastically.

She has supported Apple's drive to supplant advertising-based free streaming services with one funded by user subscriptions. She just thought, quite reasonably that she would get a bit of cash for it.

Last modified on 22 June 2015
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