This time, that same 98-inch 8K prototype should be featured on the show floor with the latest firmware, Web OS 3.0 and all of the company’s proprietary HDR, color and contrast enhancement features for an optimal viewing experience.

In the past, the company has shown off 105-inch 21:9 Cinemawide 5K displays, but with a $99,999 price tag and very little content produced in that aspect ratio, they continue to remain a very niche product. The company has not unveiled pricing or exact specifications of its 98-inch 8K Super UHD behemoth just yet, but we hope to acquire some more information either at the LG press conference or in the weeks ahead of its currently unknown launch date.

Now keep in mind, however, that 8K display sets are not new to CES. We have seen them on the show floor over the past four years since at least CES 2012, only back then they were marketed primarily for professional imaging applications including medical imaging, astrophysics, particle simulation, oil field exploration and other industrial purposes. This will be the first time that the company now has one ready for a consumer audience, albeit a very high-end select few individuals with either very deep pockets or some very specific and respectable usage application.

If you thought there was a scarcity of 4K content to watch over the past two years, the availability of 8K content is currently just a fraction of that. Some of the more popular clips include Ghost Towns in 8K, Patagonia 8K, Norway 8K and a popular montage demo of various cities and sports fields. Nevertheless, it will be quite a treat to watch any of these clips on the new HDR-enabled sets from LG with improved IPS panels that reduce reflections and maximize contrast by separating objects from their backgrounds. We can only hope that Samsung, Sony, Sharp, Vizio and others will offer a follow-up response to LG’s 8K Super UHD television set.