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Golden Age for TV predicted

by on13 October 2008

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Internet could be savior


Far from
being a TV killer, if stations get creative about dealing with the Internet and other new digital media platforms, it could be a golden age for the older technology.

Paul Johnson, director of television at Reed MIDEM, which organises MIPCOM, the world's biggest audiovisual content trade show, said that new forms of audiovisual entertainment are being rolled out for audiences of all ages. Things were getting more interactive with viewers firmly in the driving seat.

In a world where the public has ever more power to choose and interact, the TV companies are having to be more creative in coming up with ideas that work. Johnson pointed out that recent surveys reveal that traditional TV viewing is far from dead and is even on the rise in some countries, including the United States.

BBC exec, Jana Bennett, told MIPCOM News that new platforms are an obvious opportunity to find harder-to-reach audiences, who might be more familiar with hanging out on the Web or YouTube than on a BBC channel.

More here.
Last modified on 14 October 2008
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