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Samsung might dump Android for Tizen

by on13 June 2016


Had enough

There are signs that Samsung's patence with Google's Android are flailing and it is seriously thinking about replacing it across its entire range with its operating system which sounds like a sneeze, Tizen.

A senior Samsung Electronics executive told the Korea Times said the outfit was considering expanding the use of its Tizen software in all company devices to cut its heavy reliance on the Google Android platform.

"If you don't have your own ecosystem, then you will have no future. Tizen isn't just a platform developed for use with mobile devices," the unnamed executive said.

Although the move will take Samsung out of the Google based app-market copying Apple on this might not be such a bad idea. One of the things that people are starting to say about both the iOS and Google store is that it is packed full of too many Apps and is difficult to navigate. If Samsung adopted its own App market for Tizen it might be able to get the mix right. However that particular argument has not worked well for Blackberry, which suffered badly for not being able to beat Google and Android in the app market.

The executive said Samsung Electronics was late in developing content and its own ecosystem. However, "Samsung is getting much better," he said.

He pointed out that as the landscape of the technology industry has shifted toward the business-to-business (B2B) arena from the highly-volatile business-to-consumer (B2C) segment, Samsung's Tizen will see a meteoric rise in market share.

Apparently the cunning plan is to test the Tizen system in India by steadily releasing cheaper mobile phones.

"Samsung's Z-branded Tizen-powered phones are popular with Indian consumers. During the first quarter of this year, Samsung sold about 64 million phones there. This means that Tizen is proving its competitiveness," said the executive.

Internet-enabled watches, cameras, TVs would be the next thing to get a  Tizen makeover.

IDC has predicted the Tizen share in wearable devices to expand 11.3 percent by the end of this year with Apple Watch OS and Android Wear having 49.4 percent and 21.4 percent, respectively.

 

Last modified on 13 June 2016
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