Published in News

Apple’s on-again off-again self-driving project is really off

by on24 August 2017


Even the New York Times admits Apple is not building a car

We had already told the world that Apple was not building a self-driving car after it discovered that the car manufacturers would not be bullied into handing over all their profits.

However, a few months after we ran a yarn that Apple had shuttered most of its self-driving car projects, the Tame Apple Press cranked up with the news that Apple was on track to building a self-driving car. We were sceptical, but the story gained momentum. It appeared that the Tame Apple Press believed that since self-driving cars were cutting edge, Apple must be making self-driving cars.

However now it seems that the Tame Apple Press has woken up to the fact that Apple is not really making a car at all.  

The New York Times, which is famous for being Apple’s unpaid press office, has finally admitted that Project Titan, which was the Apple project we said closed down ages ago is finally shuttered.

However now the Times tells us that Apple is creating and perfecting the software and hardware necessary to get a self-driving car on the streets. Apparently Apple is now planning on working with other car-makers to get its "self-driving tech into the garages and driveways of customers".   It did not name the car makers or if the software is self-driving.  Our indications are that if Apple is being looked at all by car makers, it is to provide entertainment components and they are looking at more serious software firms to work on the actual driving side. 

The Times says that an upcoming example of that collaboration is an autonomous shuttle service that will ferry employees back and forth between the company’s Silicon Valley offices in Palo Alto and Cupertino.

That project, which will use conventional cars with self-driving kit bolted on, is known as “Pail”, standing for Palo Alto to Infinite Loop, the street address of the company’s main campus.

Apple is saying nothing of course.

Last modified on 24 August 2017
Rate this item
(0 votes)