When Microsoft announced that they would be adding Netflix streaming to the Xbox 360, many gamers thought that it was nothing more than an attempt to address the failure of HD DVD and didn’t really think much more about it. It seems, however, that adding Netflix streaming has become quite popular and so much in fact that the company will cash in.

According to the latest reports Netflix could add as many as 1 million new subscribers that are Xbox 360 owners either coming to Netflix for the first time or coming back to Netflix because of the addition of the integrated streaming support.

It is expected that the company will continue to expand its offers to Xbox 360 customers and continue to focus on the retention of these customers. Some analysts are suggesting that Microsoft could sell as many as another 5 to 6 million Xbox 360 consoles in the U.S. alone before the end of the year. This, of course, is good news for Netflix, as they will continue to be able to cash in on these customers.