No one wants its expensive goods
As we
predicted, Apple is starting to feel the pinch of its policy of sticking off the
shelf parts in expensive looking boxes and charging the earth for
it.
According to the latest figures from Gartner group, the fruit themed toy
maker has run smack into a brick wall. Apple has been reporting growth for
the last two years and its somewhat arrogant policy seemed to be that people
would continue to buy what ever Steve Jobs told them too. This saw Apple
actually increasing its prices in the UK.
However Big G said that Apple, with
its reluctance to lower prices or compete much in the low-end market, is really
feeling the pinch. Over the last year its 33 per cent growth has fallen to 8.4
percent positive growth in year-over-year shipments during the first
quarter. This means that sales will fall by 1.1 percent with only the
outfit's iPod and iPhone business holding up the Mac business.
BIG G said
that low priced mobile PCs continued to be the growth driver for the PC industry
in most regions and Apple is not interested in making one of them. Analysts
say that in some ways Apple does not have to do much. It has a huge amount of
cash in the bank and can afford to ride out the storm.
When people have the
cash again they will return to Apple goods.