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U.S. hack school tells students to buy iPods

by on12 May 2009


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Boosting sales


A U.S.
university is requiring students to get a web enabled audio-video player, and suggesting Apple's iPod and iPhone products for the task at hand.

The Missouri School of Journalism says that the decision will come into affect with the fall 2009 semester, and that all incoming freshmen journalism and pre-journalism students will be required to get such devices.

"This requirement is best met by purchasing the Apple iPod Touch, which has all the features the Missouri School of Journalism intends to implement to achieve its academic objectives and those of its students.  There are alternatives to the iPod Touch, but none that we consider equally capable."

University Associate Dean Brian Brooks claims there has been some research that shows if students can hear a lecture for a second time, they will retain three times as much of that lecture. "Lectures are the worst possible learning format," says Brooks. Well, maybe they are, the way they do them.

School officials claim the iPhone and iPod Touch are a better choice than Microsoft's Zune player or RIM's BlackBerry phones. They offer a wider variety of features and functionality, apparently.

More here.
Last modified on 12 May 2009
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