Thinks it is the best way to make a sale
Hardware maker Dell has decided that the best way to flog computers to women is patronise them into a coma.
A new marketing campaign has started which is targeted at women based
around a computer called a 'Della'. This is because the people in
marketing obviously thought the name Dell was too butch for wimmon.
According to the site the Della can change a woman's life "Once you get
beyond how cute they are, you'll find that netbooks can do a lot more
than check your e-mail." Yes you can “find recipes online” and you can use them to"to track
calories, carbs and protein with ease, watch online fitness videos, map
your running routes and more."
So it seems that Dell believes that women are just interested in things
that are cute and watching their weight. There is also an
instructional video about how to buy clothes online.
Yep it is a Geek's vision about what women are interested based on
their experience of their mothers. Generally most women will find it
completely insulting, patronising and backward.
Apparently women what coloured laptops and men don't. This a petty because the bright colours are pretty good. A Dell spokesman said that the hardware maker didn't intend to insult half of the population with its marketing campaign.
The Della is "an effort that is evolving, and one in which we hope even
more women will connect with the Dell brand," the spokesman said. Our guess is that unless they want themselves to appear as a marketing
joke they should sack their marketing team and involve a few more of
the target audience.