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Nvidia CEO denies x86 plans

by on09 June 2009

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Calls Intel a lying, cheating rival

In a chat
with the New York Times, Jen-Hsun Huang talked about his take on management, and Nvidia's future plans and goals.

Huang denied Nvidia is working on an x86 processor, saying sarcastically: “If we have such a product, I haven’t found it yet,” Mr. Huang said. “It’s just not important right now.”

What is important is mobile chips such as Tegra, and CUDA computing technologies which allow Nvidia's GPU muscle to be used for somethingother than shooting people and blowing things up.

In spite of these new trends, Nvidia can't afford to neglect its core business, especially following ATI's successful transition to 40nm and good sales numbers of older 55nm Radeons.

Huang describes Intel as a lying, cheating rival that tends to abuse its dominant market position. He has no words of praise for Intel rival AMD, calling the outfit a graphics laggard.

Huang says Nvidia is commited to a long-term business strategy.

“Our mission statement does not say, ‘Make shareholders happy,’ ”  said Huang. “It says, ‘Create long-term shareholder value.’ ”

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