Published in News

Universal, Virgin give unlimited music downloads

by on16 June 2009

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All you can eat buffet


British firm
Virgin Media and Universal Music Group have started what they think will be the world's first unlimited downloadable online music
subscription service.

For what Virgin calls a "small monthly fee", punters can stream or download as much music as they like and play it on any device. The service will launch later this year. Beardie Virgin chief Richard Branson said that the service will support the artists whose creativity is the “lifeblood of music”. Branson made a bob or two himself on the music industry.

There will also be an "entry level" version for customers who download music regularly, but may not want an unlimited service. Universal and Virgin did not specify when the service will go live, saying they were still in negotiations with "other UK major and independent music labels and publishers to ensure it can offer a complete, compelling catalogue by the time it launches."
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