All you can eat
buffet
British firm Virgin Media and Universal Music Group have
started what they think will be the world's first unlimited downloadable
online music
subscription service.
For what Virgin calls a "small monthly
fee", punters can stream or download as much music as they like and play it
on any device. The service will launch later this year. Beardie Virgin chief
Richard Branson said that the service will support the artists whose
creativity is the “lifeblood of music”. Branson made a bob or two himself on
the music industry.
There will also be an "entry level" version for
customers who download music regularly, but may not want an unlimited
service. Universal and Virgin did not specify when the service will go live,
saying they were still in negotiations with "other UK major and
independent music labels and publishers to ensure it can offer a
complete, compelling catalogue by the time it launches."