Will change
accordingly
Singapore's Agency for Science, Technology, and
Research has developed technology that allows billboards to tell what sex
you are and send you an appropriate advert.
The technology uses
algorithms to tell facial features of males and females. It has its limits.
Unlike Face Detection 3.0, which is employed in point-and-shoots cameras the
gender recognition system can only detect faces that are facing the
camera.
A company spokesman said that the system can also track statistics
such as the duration the viewer spends in front of the display. AStar
also has an age recognition system in the works, and its application is
similar to the gender-based counterpart.
Right now, the gender recognition
system is still in beta testing. The agency hopes to roll out a full version
by the end of the year. We are waiting for the first law suit from a woman
who is incorrectly identified as a bloke.