Published in News

Apple tame press gears up for new launch

by on01 September 2009


Image

It is probably just iPods


While Apple
deals with exploding iPods and iPhones in Europe, it has got its tame press speculating on the launch of another new product back home.

Apparently Apple has booked the hall for another media event and rather than reporting about the exploding iPhones, the tame press is wondering what Jobs' Mob will launch next. Smart money is that Apple is just going to release another iPod range.

Given that iPods are fast dropping out of fashion we are not holding our breath over this one. We doubt it will be exciting unless the thing explodes as Steve Jobs is showing it off. Apple declined to say what products would be featured at the September 9 event, in a desperate bid that the speculation could wipe the story about the exploding iPhones off the headlines.

However the invitation featured an iPod and the tagline: "It's only rock and roll, but we like it," is a reference to a Rolling Stones song so it appears to be music related. Alongside the launch Apple is going to release the ninth generation of its proprietary iTunes media management software.

We guess really that the only surprise will be if Chief Executive Steve Jobs will turn up for his first public appearance since his liver transplant. Well they have to have some draw to get the few press who use real computers to attend.
Rate this item
(0 votes)