Published in Graphics

AMD and XFX officially announce partnership

by on16 December 2008

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Nvidia exclusive no more

 

AMD has announced that XFX has become an AMD add-in-board partner. We already wrote about XFX's plans to join the ATI camp, here. XFX expects to offer ATI HD 4000 series products in early 2009.

Michael Chiu, Chairman and CEO, Pine Technologies Holdings, makers of XFX graphics cards praised AMD for redefining the graphics market with the HD 4000 series. He also added that AMD gaming performance alone wasn't what caught XFX's attention, but rather a multitude of multimedia technologies used in AMD graphics cards, including video transcoding, HD playback and audio capabilities.

This leaves EVGA as the only strong Nvidia-only, as BFG has lost its mojo quite some time ago. EVGA will definitely get some preferential treatment, as it is Nvidia's number one partner in the U.S. and Nvidia really feels betrayed, as XFX is the creative it created and then got betrayed. 

We still have no details on upcoming ATI XFX cards, but if Gainward's entry into the ATI world is anything to go by, the company will adapt in no time.

Last modified on 17 December 2008
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