Published in Graphics

3D telly here to stay

by on26 September 2014



Even if users think it is a snooze

It looks like 3D television will be here to stay even if users still are not that enthusiastic. Jim Chabin, president of the International 3D Society said that `3D will be everywhere next year and attention is being shifted as to whether latecomer LG will break down the current domestic lead of Samsung.

This is despite the fact that there is little 3D-only content on the market and consumers don’t have much knowledge, in general, of viewing differences offered by the different technologies used by Samsung and LG. LG chief executive of LG Display Kwon Young-soo said that he was confident about beating Samsung’s technology in China by the end of this year and his next targets are the United States, Europe and Japan.

LG Display uses "film-patterned retarder" (FPR) technology and is looking to increase its customer base to top-tier manufacturers including Sony.  3D TVs, introduced by Panasonic, Toshiba, Samsung and LG among others currently use two different technologies. Samsung uses the “active shutter-glass” (ASG) format as opposed to the FPR system. A Samsung, Sony and Panasonic alliance insist that there is a clear difference in picture quality between ASG and FPR. FPR technology shows left and right images to each eye that are then combined by the brain.

LG Electronics, leading Chinese TV makers, Toshiba of Japan and Philips of the Netherlands use this power free technology. Now that glasses are cheaper, there is a much lower investment by the consumer and polarised 3D becomes a very attractive proposition. Samsung has acknowledged the challenge from FPR, however, the world’s biggest TV maker is still confident.

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