Published in Graphics

Nvidia wins market share from AMD

by on25 February 2015


Year of shrinking

It would appear that the world is rushing to Nvidia to buy its latest GPU at the expense of AMD.

Not me of course, I have never owned an Nvidia GPU, but according to Jon Peddie Research, I am in and ever shrinking minority.

According to the data, NVIDIA and AMD each took dramatic swings from Q4 of 2013 to Q4 of 2014 with Nvidia increasing its market share over AMD by 20 per cent and AMD's market share has dropped from 35 per cent at the end of 2013 to just 24 per cent at the end of 2014.

Meanwhile, Nvidia has gone from 64.9 per cent at the end of 2013 to 76 per cent at the end of 2014.

The report JPR's AIB Report looks at computer add-in graphics boards, which carry discrete graphics for desktop PCs, workstations, servers, and other devices such as scientific instruments.

In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.

On a year-to-year basis, total AIB shipments during the quarter fell by 17.52 per cent , which is more than desktop PCs, which fell by 0.72 percent .

However, in spite of the overall decline, somewhat due to tablets and embedded graphics, the PC gaming momentum continues to build and is the bright spot in the AIB market.

The overall PC desktop market increased quarter-to-quarter including double-attach-the adding of a second (or third) AIB to a system with integrated processor graphics-and to a lesser extent, dual AIBs in performance desktop machines using either AMD's Crossfire or Nvidia's SLI technology.

The attach rate of AIBs to desktop PCs declined from a high of 63 per cent in Q1 2008 to 36 per cent this quarter.

So in other words It is also clear that the Radeon R9 285 release didn't have the impact AMD had hoped and NVIDIA's Maxwell GPUs, the GeForce GTX 750 Ti, GTX 970 and GTX 980 have impacted the market even more than expected.

This is ironic because the GTX 970 has been getting a lot of negative press with the memory issue and AMD makes some good gear, has better pricing and a team of PR and marketing folks that are talented and aggressive.

Last modified on 25 February 2015
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