While broadcasters are thinking of abandoning Apple's iTunes because of its inflexible pricing policy, Rupert Murdoch's News Corp will stick with it for now.

Vivendi's Universal Music Group declined to sign a long-term deal, leaving open the possibility of exclusive deals with another services.

Last week NBC walked away from iTunes and switched to Amazon in a bid to set up the sort of pricing packages it wanted.

But Peter Chernin, News Corp's president and chief operating officer said though it would like a bigger voice in pricing its shows, it was not in dispute with Apple.This means that popular Fox shows such as 24 and Prison Break will stay on iTunes.

However Chernin told Reuters that Apple would have to come to terms with a few home truths soon.

"Right now we have a perfectly good relationship with Apple... But let me say this, we're the ones who should determine what the fair price for our product is, not Apple."

More here.