Published in Mobiles

Nokia to spend $127 million on WP7 marketing

by on14 July 2011

Has a lot riding on Microsoft partnership
Finnish phone maker Nokia announced that it will launch a six-month marketing campaign for its upcoming Windows Phone 7 handsets.

The campaign will cost Nokia $127 million and it is set to kick off in October. Microsoft will also lend a helping hand, since it has a vested interest in seeing Nokia succeed.

Nokia lost its edge in the smartphone market some time ago and it has a lot riding on its Microsoft partnership. Likewise, Windows Phone 7 adoption was rather slow and Redmond seems to believe that only Nokia can turn things around.

More here.


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