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Intel releases Western-style "Desperado" Ultrabook commercial

by on09 April 2012

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Laptops are "slower than a 3-legged mule"

In an attempt to market the living daylights out of its 9-month old Ultrabook platform by appealing to mainstream consumers of all usage types, Intel has released its first "epic and cinematic" British TV commercial introducing the concept of its ultra lightweight thin-form factor computing platform with a bit of classic Western humor and satire on modern culture.

The commercial is called "Desperado" and depicts a 19th century American West environment that is transformed into a 21st century coffee house through the modernization of laptops into ultrabooks. Nevertheless, the skit is very well done for an initial attempt to market the concept of "ultrabook" to a wider global audience and we believe Intel is on the right track here.

intel ultrabook desperado 1

intel ultrabook desperado 2

The commercial was directed by Daniel Klienman, a British TV commercial and music video director who also played an active role in the title sequences of several James Bond movies. Nevertheless, we have reason to believe that Intel's $300 million Ultrabook Fund contributed a large financial part in the development of this skit along with other marketing material.

Intel's "Desperado" can be viewed here

Last modified on 09 April 2012
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