Published in Mobiles

Samsung is the king of global web use

by on11 July 2013


Apple tanking

Samsung has another feather in its cap taking the crown for the most mobile web use, according to Statcounter. 

A year ago Nokia led globally in terms of internet usage but the Korean manufacturer now accounts for more than a quarter of all mobile web browsing, with its 25.47 per cent just ahead of Apple’s 25.09 per cent. Nokia has just under 22 per cent. Apple still rules in the US falling fast in the developed world. Statcounter also claims that in May 2012 Chrome became the browser leader in terms of internet usage worldwide, but has now overtaken Internet Explorer for the first time in the United States. In June Chrome took the number one spot in the US at 34.02 per cent. IE declined to 32.46 per cent from 40.89 per cent.

The rise of both Chrome and Samsung is in large part attributable to Google, whose Android operating system powers the majority of the smartphones now bought globally. In the UK, figures from Kantar Worldpanel indicate that 30 per cent of all phone sales are Apple, compared to 57 per cent for Android.  Despite the claim that the PC is deader than Princess Di, the vast majority of web traffic still comes from PCs. Mobile traffic is up. Globally, it increased from 11.09 per cent to 16.08 per cent, although more mature markets such as the UK saw a more modest rise.

The latest generation of internet provision was rolled out this year, featuring mobile ultra-broadband internet access resulting in a dramatic improvement in terms of speed.

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