The ad shows a kid retiring to her grassy backyard after a day of hanging out with friends and doing school projects with her iPad Pro in what appears to be Brooklyn. A neighbor asks her what she's doing on her computer.

"What's a computer?" the kid replies.  

The advert is supposed to show the versatility of the iPad. In this fantasy Apple world, traditional computers are so outdated that a child doesn't even know what they are.  Of course the fact that an iPad is a netbook with a touch screen and the iPad Pro is just an overpriced underpowered portable computer does not enter into the matter.

But the advert is wrong on so many levels it has managed to get the internet buzzing with Apple hate. With the girl in question being the focus for a lot of it.

"Does this commercial tick anybody else off?" one person said in a top comment on a snippet of the ad posted to Facebook. "I want to smack this kid. What's a computer? You know what a computer is you disrespectful smarta--!!"

Plenty of other posts on social media, some with thousands of retweets, echo that observation.

"It's annoyingly out of touch. Like Apply smugly believes that they're on the cusp of changing the world's lexicon for computer to their product. I feel bad for the girl though, people hate her now and she's just trying to get an acting career going."

"I hate this commercial. I get so angry every time I see it."

"Oh? I wasn't the only 1? Lol it's stupid. A computer is a computer no matter what size and shape it is. Sheesh."

"Annoying, smug ad for their touch screen computer."

The smug ignorance of an Apple fangirl is pretty much par for the course, but many felt moved to what to give the poor girl a slap.

Of course Apple fanboys had to rush to the defence of their favourite company.

Perhaps you should learn how to spell ‘Apple’ before you complain about their commercial, moaned one. forgetting that Apple was an "it" and not a "they."

Another insisted against all evidence that an iPhone and and iPad were not really computers because they did not need a keyboard. Another claimed that

The comments were switched off on YouTube.