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Zuckerberg shrugs off advertising boycott

by on03 July 2020

They will be back

As the ads boycott grows over Mark Zuckerberg's refusal to stop hate posts from polticians the man shows no sign of backing down

The Facebook boss told a private meeting of staff that all these boycotting advertisers will be back on the platform "soon enough".

Zuckerberg added: "We're not going to change our policies or approach on anything because of a threat to a small percent of our revenue."

The social network has confirmed they are accurate and also announced a fresh development: its chief executive is to meet the organisers of the boycott - Stop Hate for Profit.

It illustrates the concurrent ways Facebook is dealing with the matter. The first is to be publicly conciliatory: offer smaller changes and hit home its message that hate has no place on the platform. The second is to privately play down the impact of the boycott: reassure advertisers and resist any fundamental changes to Facebook's business model.


Last modified on 03 July 2020
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