After trumpeting Apple’s move into chip making, the Tame Apple Press is now worried that this acquisition should allow Qualcomm to compete with Apple's silicon division and focus on pushing bigger, better ARM chips into the laptop market.

Apparently, the Tame Apple Press has not noticed that Qualcomm has been making ARM-based chips for rather a long time.

“Don't feel bad if you've never heard of Nuvia; the company was only founded in 2019 and has never made a product”, one Tame Apple Press writer reassured Apple fanboys everywhere.

In fact Nuvia makes server chips - something that Apple will never do and probably couldn’t.  But what appears to have got the Tame Apple Press’s goat is that Nuvia was founded by three high-ranking engineers from Apple's silicon division. Nuvia's CEO, Gerard Williams, formerly Apple's chief CPU architect for a decade, is now Qualcomm's SVP of engineering.

The implication is that the three were somehow traitors to the glorious Apple chip making cause.  Williams Apple's custom iOS chips from A7 to A12X,  left Apple in 2019 and was promptly sued by Apple for daring “to work in this town ever again”.  But what the Tame Apple Press did not say is that Williams worked for ARM before he was headhunted by Jobs' Mob.

Qualcomm has also been putting pressure on Apple lately by talking about how its Qualcomm Snapdragon platforms to feature Qualcomm Technologies' new internally designed CPUs are expected to sample in the second half of 2022 and will be designed for high-performance ultraportable laptops.  Although, to be fair, it has been wanting to do this long before Apple decided to make PC silicon. 

The call-out that this acquisition will lead to "internally designed CPUs" is a big deal, since currently, Qualcomm only ships lightly customised, off the shelf ARM CPUs.