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Netflix likely to fall foul of Apple

by on05 August 2009

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Netflix is likely to upset the fruit themed gadget maker Apple by bringing an application that will run its "Watch Instantly" streaming service to the Apple iPhone/iPod Touch via Wi-Fi.

"Watch Instantly" allows Netflix subscribers to view over 12,000 movies and TV episodes, via the Xbox 360, LG Blu-ray players, TiVos, Sony Bravia HDTVs and many other devices. However the move is likely to cause problems in Apple land where such a service is not approved by the patron saint of Apple Steve Jobs.

St Steve has signed a deal with the carrier AT&T for exclusive rights to the iPhone and AT&T hates video streaming with a passion. It already throttles bandwidth intense applications so it is fairly certain that Netflix will not be allowed to run its service over 3G.

It is possible that St Steve will allow “Watch Instantly” to be seen. But if it does it will be relegated to Wi-Fi only and about as useful as a chocolate teapot.

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