ARM expects to see the market share of digital TVs adopting ARM core IP to surpass 50 per cent in 2012.

Jim Wallace, director of home and emerging solutions at ARM claims that the share among set-top boxes (STBs) will be even higher. ARM is making plans to expand the market share of products licensing its IP in the DTV and STB segments. This will put it in hard marketing combat with MIPS Technologies.

MIPS is cooperating with foundry service providers to extend applications for its platforms to STBs, TVs, MIDs, VoIP devices and other digital consumer electronics, according to previous reports.

Also read:

Intel intros Atom SoC for consumer electronics