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Playboy looks to web to get it out of trouble

by on23 August 2007


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As subscriptions for Playboy plummet, Hugh Hefner's Playboy empire has decided to launch a sexy social networking site. The site will be dedicated solely to college students.

Playboy U, has similar features to those found on Facebook, comes as Playboy's 54-year-old magazine continues to lose money and readers. Playboy has always done really well out of its college kid promotions.

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Last modified on 23 August 2007
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