Intel has clearly had enough of people saying that the PC sales are under water after a significant dive in sales.
Michael Phelps will work on new commercials which are supposed to show off PC speed and world-class performance. Phelps also has a history of making a good comeback. He returned from retirement to compete in the Brazilian Olympics and come home with shedloads of medals.
Steve Fund, Intel's senior vice president and chief marketing officer, said that the new ads featuring Michael Phelps draw a parallel between the newest lightning-fast Intel-powered PCs and one of the world's fastest swimmers.
The spots titled "Faster Processing" and "Phelps Face" feature Jim Parsons and Phelps using an old, slow computer. Phelps' frustration is visible as the computer just cannot keep up. Parsons convinces Phelps to upgrade to an Intel-powered PC for a faster, more seamless experience.
Intel appears to be targeting those who 400 million people who are running a five year-old computer and show off how much better the technology has got recently.
The commercials will begin airing 17 October along with corresponding social and online assets.