Published in Graphics

Graphics market doesn?t suffer from financial crisis

by on19 September 2008

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Not yet


We spoke with several people and asked them how the current financial crisis is affecting the graphic market.


It turns out that so far, the graphics guys haven’t felt any depression in their sales that could be related to the global financial crisis. The graphics market is very seasonal and the sales directly depend on the quality of games that are out, and as of today you have Crysis Warhead out, which is definitely going to be one of the games that will push sales.

If you are the performance leader in that market, the graphics guys will buy your stuff, and as we pointed out many times, if you have the cards with more memory e.g., 1GB or even 2GB, its is more likely that people will buy that card than the one with 256MB or 512MB.

The good old rule, bigger numbers are better, does apply here, as well, especially in non-geek markets; and most of the retail market in stores such as Saturn and Media Markt in Germany / Austria or Best Buy and the like in the U.S.

The former Lehman Brothers employees, 26,000 of them, won’t be buying any new computers soon, at least not before they find a new job. We are sure that 360 people that will get fired by Nvidia won’t be buying any graphics cards this Christmas, either, and let’s not forget the 10 percent of AMD that has to leave the company by the end of September or are already gone.

So far, the graphics guys are selling well, as long as their products are good and we have to say at this particular month ATI and its partner are doing much better than Nvidia; but Nvidia still has its ultra strong Geforce brand that saves the day, as still people demand Geforce more than Radeon.

 

Last modified on 20 September 2008
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