Published in Graphics

CUDA made Nvidia lose its graphics crown

by on06 October 2008

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Focus, man


It took us a while and now we understand why Nvidia is actually doing CUDA. Long-term, if they make people buy a computer in a retail store just because it has a graphics card and their Facebook and Picasa will work better, Nvidia will achieve its goal and earn some extra money out of its graphics.


This still doesn’t change the fact that Nvidia lives from gamers and neglecting them won't actually help Nvidia get faster to this non-gaming market. Nvidia has allocated too many brains and resources from its primary target gaming and graphics to mainstream computing, and therefore, it managed to lose its market dominance to ATI.
 
ATI has the technology lead with its 55nm process, DirectX 10.1 and the performance is now at ATI’s hand. Nvidia now realizes that they lost.

GT200 series didn’t shine and RV770 chips from ATI were much better than Nvidia expected, and ATI caught Nvidia off guard. Now Nvidia is doing a lot of refocusing as they try to shape up things, but the way we see it, Nvidia has a chance to regain the complete confidence and beat ATI in its game in Q2 2009, not before. Nvidia might pull a stunt or two before, but we don’t expect anything miraculous.

Last modified on 07 October 2008
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