The way its meant to be played is Nvidia’s program for working with developers and its been criticized more then once, but this time Nvidia Vice President Toni Tamassi and Director of this program Ashu Rege talked about it.

They explained that some 50 developers involved in the program are working around the clock to make games look better. The big problem of computer gaming as a whole is that games are being developed for consoles and simply ported on the PC.

If they leave them like that, any given game will look like a console version of it, and since consoles are a cheaper gaming environment, gamers might just forget about a PC and migrate to console gaming. Since you have teams such as one at The way its meant to be played and since ATI has something similar but just with lesser manpower, these teams are trying to implement some fancy effects such as DirectX 10, 11 support, post processing, PhysX and many other things you can only get on DirectX 10 and 11 hardware, simply to make PC games look better.

Xbox 360 has ATI’s R500 chip inside, while Playstation 3 has RSX aka Nvidia's G70-class GPU inside and both these are stuck with DirectX 9 and cannot do anything better than that.

So if you want DirectX 10, 11, Anti-aliasing, Shader model 4 or 5 effects, hardware tessellation, PhysX effects, the work of at least 50 engineers at Nvidia makes things look better. You should not criticized them and we should actually thank them for it, and if Nvidia would not do this, the PC games could become an endangered species.