Russian brand ambassador for Samsung, Ksenia Sobchak, is reportedly being sued by the South Korean smartphone producer, for allegedly being caught in public using an iPhone X instead of handsets she was supposed to be promoting.

Russia's answer to Paris Hilton, Ksenia Sobchak was hired by Samsung to market its smartphones in the country, with the Russian TV presenter, journalist, and politician contracted to use the smartphones in public.

Under the terms of similar agreements between companies and influential people, they are not typically allowed to be seen using competing products in public, a rule that Sobchak broke.

According to The Mirror, Sobchak was spotted using an iPhone X during a television interview, with the personality trying to hide the Apple smartphone under a piece of paper while the cameras were on.

Sobchak is said to have used the iPhone X during social events in Moscow and other TV appearances, again against the contract's rules.