Published in AI

Pixel laptop goes the way of the Dodo

by on01 March 2017

Did all it was supposed to do

Google’s senior vice president for hardware Rick Osterloh has hinted that the Pixel laptop will be going the way of Ned Stark from the Game of Thrones.

Only two flavours of the Pixel laptop, which is Google’s top-of-the-range Chromebook, have ever been released. Now Osterloh said that the brand will no longer be applied to laptops.

Osterloh said that the company had no plans to do a new laptop right now. He added that the versions that are already out in the market have totally sold out and that there are no plans to make any more of those, either.

Osterloh said. “Google hasn’t backed away from laptops. We have the number two market share in the US and UK — but we have no plans for Google-branded laptops.”

To be fair, the Pixel was always meant to be Google’s example of what a premium Chromebook could look like and were never meant to sell in high numbers. Only an Apple fanboy would be dumb enough to spend as much as $1,299 for a laptop that only let you run the Chrome browser.

It was the first Chromebook to feature a touch screen and showed that Google could build vertically integrated devices that could compete with the likes of Apple if it put its mind to it.

The Pixel 2, however, was discounted without a replacement last August. In addition to using the Pixel brand for its new phone, Google is also still selling the Pixel C tablet.

Last modified on 01 March 2017
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