Chipmaker Intel is drawing up a merchandising program for its channel using Google's AdWords system.

Intel will build a virtual marketing storefront for its thousands of channel and reseller licensees using the system.
 
It will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services.
Google is providing Intel with a suite of tools within that storefront that will help the users create and manage AdWords campaigns using things like pre-approved ad templates.

The move is a change from the past where Intel narrowly focused all its merchandising for its "Intel Inside" licensees.

More here.