Used the sacred words of Steve Jobs in vain

Fruity cargo cult Apple has got its knickers in a twist over the watchmaker Swatch's use of the phrase "one more thing" in its advertising.

Look out Apple

Designer watch maker Swatch said that it has written its own alternative operating system for mobile watches and will be launching its own battle for the world’s watches next year.

Swatch boss says it is no revolution

Swatch CEO Nick Hayek has dismissed the Apple Watch as an "interesting toy" but shows no innovation.

NFC, probably plastic

Swiss watchmaker Swatch is planning to launch a smartwatch within three month, and the company says its device won’t have to be charged.