Innovative strategy for the segment

GoPro is taking an innovative approach to its market segment by investing heavily in cloud storage. While competitors like Insta360 are catching up regarding camera features, GoPro has divided its previous $49 subscription plan into three-tier models. The Quik app debuted for Mac, but PC users are still waiting.

A single new feature and several Improvements

GoPro has announced a new, rather unexciting firmware update for its flagship Hero 12 Black camera. The update, version 2.10, brings a single new feature, several UI improvements, and bug fixes. It is now available for download from the GoPro website or via the GoPro app. 

Wants to focus on its core

GoPro is cutting 15 percent of its workforce in a move to focus on its core camera products.

Karma police

GoPro must be wondering wondered what it did in a previous life after it has been forced to recall about 2,500 of its recently introduced Karma drones because they lost power during use.

Shareholders flee

It seems that Apple is about to steal GoPro’s idea for mountable cameras as part of sporting equipment.

Looks nicer than GoPro

Smaller, lighter and 4K-capable