Published in Memory
Qimonda looks for alternative markets
Wants 50% of revenue from non-PC business
Qimonda is still a fairly new player in the memory market as far as their brand name goes, but this doesn’t mean that they’ve been sitting around idly, quite the contrary. They already have as much as 30 percent of the GDDR market and you might very well have Qimonda memory on your graphics card.
But this isn’t good enough, as the company now wants to expand into the non-PC related DRAM market, i.e. consumer electronics and mobile handsets. Qimonda wants 50 percent of its revenue to come from the non-PC DRAM market and this could be a tough challenge. Qimonda has recently started to manufacture XDR memory based on Rambus technology and has joint partnership with Elpida, and the two are trying to develop new DRAM manufacturing technologies.
The DRAM market is tough right now and it seems like the memory manufacturers are doing just about anything to find new opportunities. Time will tell how successful Qimonda is at meeting the goals, but it will be a tough fight against many other well-established memory manufacturers.