Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 08 June 2010 06:17

Ad assault launched to promote UFC 2010

Written by David Stellmack

Image

THQ to crank up the PR machine to try to boost sales


In case you have not noticed, THQ has cranked up the PR in an effort to saturate just about everything a potential gamer could see with news of the release of UFC Undisputed 2010. Popular Web sites, magazines and television all seem to be carrying the message of the UFC 2010 video game launch.

After disappointing sales and retailers being overstocked it is no wonder that THQ is spending this significant amount of coin to promote the products in an effort to get sales moving. Sources tell us that the THQ is puzzled as to why sales have not been better, but they believe that this advertising blitz should help get things moving in the right direction.

We think that the advertising saturation in conjunction with the retailers also marking down the title price might just be enough to help the title build some sales momentum. It is somewhat a mystery as to why the UFC 2010 release stalled so quickly and why THQ didn’t invest more money up front in promoting and advertising the title. It seems a little late to us to kick off a big marketing campaign for the title now, but THQ must think that they can boost sales enough to make it worth it.

Last modified on Tuesday, 08 June 2010 11:22
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments