Featured Articles

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC has announced that it will begin volume production of 16nm FinFET products in the second half of 2015, in late…

More...
AMD misses earnings targets, announces layoffs

AMD misses earnings targets, announces layoffs

AMD has missed earnings targets and is planning a substantial job cuts. The company reported quarterly earnings yesterday and the street is…

More...
Did Google botch the Nexus 6 and Nexus 9?

Did Google botch the Nexus 6 and Nexus 9?

As expected, Google has finally released the eagerly awaited Nexus 6 phablet and its first 64-bit device, the Nexus 9 tablet.

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 08 June 2010 06:17

Ad assault launched to promote UFC 2010

Written by David Stellmack

Image

THQ to crank up the PR machine to try to boost sales


In case you have not noticed, THQ has cranked up the PR in an effort to saturate just about everything a potential gamer could see with news of the release of UFC Undisputed 2010. Popular Web sites, magazines and television all seem to be carrying the message of the UFC 2010 video game launch.

After disappointing sales and retailers being overstocked it is no wonder that THQ is spending this significant amount of coin to promote the products in an effort to get sales moving. Sources tell us that the THQ is puzzled as to why sales have not been better, but they believe that this advertising blitz should help get things moving in the right direction.

We think that the advertising saturation in conjunction with the retailers also marking down the title price might just be enough to help the title build some sales momentum. It is somewhat a mystery as to why the UFC 2010 release stalled so quickly and why THQ didn’t invest more money up front in promoting and advertising the title. It seems a little late to us to kick off a big marketing campaign for the title now, but THQ must think that they can boost sales enough to make it worth it.

Last modified on Tuesday, 08 June 2010 11:22
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments