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Monday, 19 July 2010 10:50

StarCraft II took over $100 million to make

Written by David Stellmack


A big bet on potential success of the title
Activision and Blizzard have pumped a lot of money into the development of StarCraft II. We have learned that the company has pumped over $100 million dollars into the title, and that does not even include the marketing support that the title will receive for its release.

The news that the company has so much invested in the title isn’t really that big of a surprise when you realize that the title has actually been in development since 2003; although Blizzard didn’t actually confirm its development status until 2007. The first StarCraft title reportedly sold over 11+ million units during its lifetime.

The amount of money spent on StarCraft II does rival several other big name titles, most notably Grand Theft Auto IV, which also cost over $100 million to produce. With the amount of money that the company has invested in StarCraft II, the company is all in on the potential success for the title long-term. StarCraft II features a host of new features as well a totally new make-over for Battle.net to allow for better matchmaking and achievements as two of the major offerings. The game is still on track for release on July 27th for the PC and Mac platforms.
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Comments  

 
+10 #1 JAB Creations 2010-07-19 11:26
Activision? Really?

Activision has nothing to do with Starcraft other then taking the game and splicing it in to three "installments" and requiring consumers to pay three times for the same game.

Blizzard is better then that...or at least that's what I thought before they tarnished everything by merging with Activision.

*sighs*
 
 
+4 #2 semitope 2010-07-19 14:27
3 times for the same game? Guess I am pirating it after all then =/
 
 
+2 #3 MrScary 2010-07-19 14:32
Quoting semitope:
3 times for the same game? Guess I am pirating it after all then =/

u can´t.

Beta has been awesome.
 
 
-10 #4 gangsta072 2010-07-19 16:01
StarCraft 2 is shit ; even not worth a illegal download ..... :-x
 
 
+4 #5 gangsta072 2010-07-19 16:02
Also people play StarCraft because its fun and not because someone at Activision thinks they are gonna sell that SH..... :zzz
 
 
+2 #6 blandead 2010-07-19 20:09
just because blizzard needed some funding from activision for SC2 doesn't mean they are gonna have full control of their dumb DRM protection. Blizzard isn't stupid enough to release a game that will fail because of a bad activation process. Just wait tilt he game comes out to see if it's even a problem, and I'm not talking to the pirates out there.
 

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