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Tuesday, 27 July 2010 10:16

HTC dumps AMOLED

Written by Nick Farell
htc

Not enough parts
HTC has said that it will use SLCD display technology from Sony on its latest batch of mobile phones, instead of the AMOLED screens supplied by Samsung.

The problem is that the use of AMOLED in the Droid Incredible and the HTC Desire has lead to a shortage of handsets. There are simply not enough AMOLED screens out there. The Taiwan-based manufacturer, which produces most phones running the Google Android OS, said it is experiencing high demand for many of its phones, specifically for handsets with 3.7-inch displays.

SLCD displays will offer a "comparable visual experience" to its current 3.7-inch displays, and increase battery life because they are five times less power-hungry than Samsung's AMOLED displays, HTC said.

"HTC believes that both technologies offer exceptional user experiences, and we will employ both types of displays concurrently within our current product lineup," the company said in its statement. The first HTC phones with SLCD displays are due later this summer.

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Comments  

 
+3 #1 Fud_u 2010-07-27 10:45
Samsung [Oh no you did int!]
 
 
+2 #2 guideX 2010-07-27 11:16
Why on earth hasn't Sony been producing its own small scale OLED screens instead of those 12" $4000 things that don't even sell.

If it was Sony and not Samsung we would be having some serious innovation already. I guess SLCD is actually just better for smaller displays ATM.
 
 
-1 #3 boomz 2010-07-27 13:23
S-LCD is a joint venture between Samsung and Sony. They have developed 7th and 8th generation LCD panels to cover 40 and 50 inches market segments. I guess they have some production capacity to spare so they can cope with this too.
 
 
+1 #4 blandead 2010-07-28 21:45
if its 5x less power hungry and they claim "comparable" i think that means somewhat the same experience.. why use amoled at all?
 

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