Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 25 August 2010 11:24

BT advert banned for untrue broadband claims

Written by Nick Farell


Mislead customers
An advert in BT's long-running "Adam and Jane" campaign was banned for misleading customers over the speed of the company's broadband.

The Advertising Standards Association snarled at the advert which  showed Adam being shown around a property by an estate agent as he talked to Jane on his mobile, who was viewing the house online from her
home computer. In the advert the estate agent waited for a webpage to load, while Jane loaded the website instantly and quickly looked at a series of images.

The estate agent said that since it was six o'clock half the world was online. A voice over added that BT was rolling out up to 20 meg speeds to give you a consistently faster broadband throughout the day even at peak times. The ad drew 17 complaints from the public and competitors Sky, TalkTalk and Virgin, among them that the 20Mb (megabits per second) claim was misleading.

Surfing a typical website would not be any faster with a 20Mb service than it would with the original 8Mb service, while three people said the speed at which Jane navigated various web pages was faster than anyone could achieve at any connection speed.

The ASA said: "Because we had not seen sufficient evidence to support the claim that BT's new broadband service was consistently faster than its existing 8Mb service even at peak times, we concluded that the ad was likely to mislead."

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

Comments  

 
+6 #1 kapeeteeleest_peeg 2010-08-25 13:06
...Excellent!, in britain, BT are the spawn of Satan. HAD to use them in the early days of phone/internet, but will never, ever use them again!. Even if it meant going without phone / internet!.
 
 
-4 #2 FistOfGod 2010-08-25 13:29
What is the point in banning an ad which isn't even broadcast any more? I've not seen it on telly for donkeys years (but then again I don;t watch that much telly).
 
 
+1 #3 heavyglow 2010-08-25 23:30
they should ban all their ads on unlimited broadband which in fact is limited! it was an unpleasant surprise to find that my speed would be limited if i went over 100gb a month due to BT's 'heavy usage policy'. all i can say is that im changing my isp as soon as the contract ends.
 
 
+1 #4 B0GiE-uk- 2010-08-26 10:13
Quoting heavyglow:
they should ban all their ads on unlimited broadband which in fact is limited! it was an unpleasant surprise to find that my speed would be limited if i went over 100gb a month due to BT's 'heavy usage policy'. all i can say is that im changing my isp as soon as the contract ends.


Try BE broadband, I am with them and they are excellent!
 
 
0 #5 highwayman 2010-08-26 18:37
they should be forced to repeat the advert modified with a retraction and large text listing the average monitored speeds people get... which is roughly 3.5mb nationally.
 

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments