Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 25 August 2010 11:24

BT advert banned for untrue broadband claims

Written by Nick Farell


Mislead customers
An advert in BT's long-running "Adam and Jane" campaign was banned for misleading customers over the speed of the company's broadband.

The Advertising Standards Association snarled at the advert which  showed Adam being shown around a property by an estate agent as he talked to Jane on his mobile, who was viewing the house online from her
home computer. In the advert the estate agent waited for a webpage to load, while Jane loaded the website instantly and quickly looked at a series of images.

The estate agent said that since it was six o'clock half the world was online. A voice over added that BT was rolling out up to 20 meg speeds to give you a consistently faster broadband throughout the day even at peak times. The ad drew 17 complaints from the public and competitors Sky, TalkTalk and Virgin, among them that the 20Mb (megabits per second) claim was misleading.

Surfing a typical website would not be any faster with a 20Mb service than it would with the original 8Mb service, while three people said the speed at which Jane navigated various web pages was faster than anyone could achieve at any connection speed.

The ASA said: "Because we had not seen sufficient evidence to support the claim that BT's new broadband service was consistently faster than its existing 8Mb service even at peak times, we concluded that the ad was likely to mislead."

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments